Security and the Net

Cisco has just “enhanced” the security of their website by forcing you to enter two secret questions and answers when you register for an account. To quote Bruce Schneier:
It’s a great idea from a customer service perspective — a user is less likely to forget his first pet’s name than some random password — but [...]

ReadWriteWeb has a short writeup about this presentation given at the Social Media Marketing Summit. In short, they used a lot of cool online tools to create interest in their product. According to Cisco, this was highly effective:
Cisco says they met their goal of increasing visibility and involving their audience by using the social Web, [...]