According to Valleywag, 35% of the major companies own a “sucks” variant of their domain name. For example, Xerox owns So far, nothing new is happening. But when you combine this with ICANN’s plans to allow arbitrary new TLD’s, this opens up interesting ways to make money.

How many companies would be interested in a “.sucks” domain? How about, or And once you’ve sold them this domain, selling them a .rules domain as well should be a piece of cake. Remember, you heard this idea here first!